Sally Web­ster

Youth author and teacher

Sally Web­ster

Youth author and teacher

Sally believes emphat­ic­ally that the edu­cated tour­ist is a respect­ful tour­ist and that chil­dren want to learn about things dif­fer­ent to their own exper­i­ences and absorb oth­er cul­tures.

In this talk at TEDx­Can­ber­ra 2011, Sally talks about her own pas­sion for travel, her writ­ing, and how she believes we can engage young people in the cul­tures and places they travel to.


Sally Web­ster is pas­sion­ate about com­mu­nic­at­ing. It’s what she lives for. She is an author, aca­dem­ic and award-win­ning mar­ket­ing com­mu­nic­a­tions pro­fes­sion­al. She has worked out a way to com­bine these skills, along with her enthu­si­asm to learn more about oth­ers by writ­ing travel nov­els that cre­at­ively mar­ket a des­tin­a­tion and its cul­ture to young read­ers.

She is com­plet­ing her Ph.D. in Com­mu­nic­a­tion on ways to ‘Cre­at­ively mar­ket the city of Bar­celona to young read­ers through travel nov­els’. This is really an excuse to com­mu­nic­ate her pas­sions through cul­tur­al edu­ca­tion, par­tic­u­larly Bar­celona, but she is already plan­ning on writ­ing travel nov­els for young read­ers about Edin­burgh, France, Singa­pore and Bangkok, and she won’t stop there!