The people of Flowerdale, with the help of Pete Williams and his friends, decided “we are the they” and by calling in every favor and pulling out every stop they could, began to return the town to what it once was rather than waiting for official assistance.
Pete Williams is recognized as one of Australia’s leading thinkers and practitioners in the area of innovation, technology commercialization and all things online as well as being one of the most well known Australian CEO’s on Twitter. He has featured in articles in the Wall Street Journal, The Financial Times (UK), The Age and Sydney Morning Herald, The Australian, The Australian Financial Review and BRW.
Social media was central to how Peter was able to have a huge impact during the Black Saturday fires and then also how he supported the town of Flowerdale during the recovery. This included using Twitter for realtime updates – attracting support and donations of goods and services and blogging the progress of Flowerdale. In recognition of his extensive work in this area, he recently won an award from Forrester Media.