Pete Wil­li­ams

(Re)making society (better)

Pete Wil­li­ams

(Re)making society (better)

The people of Flower­dale, with the help of Pete Wil­li­ams and his friends, decided “we are the they” and by call­ing in every favor and pulling out every stop they could, began to return the town to what it once was rather than wait­ing for offi­cial assist­ance.


Pete Wil­li­ams is recog­nized as one of Australia’s lead­ing thinkers and prac­ti­tion­ers in the area of innov­a­tion, tech­no­logy com­mer­cial­iz­a­tion and all things online as well as being one of the most well known Aus­tralian CEO’s on Twit­ter. He has fea­tured in art­icles in the Wall Street Journal, The Fin­an­cial Times (UK), The Age and Sydney Morn­ing Her­ald, The Aus­tralian, The Aus­tralian Fin­an­cial Review and BRW.

Social media was cent­ral to how Peter was able to have a huge impact dur­ing the Black Sat­urday fires and then also how he sup­por­ted the town of Flower­dale dur­ing the recov­ery. This included using Twit­ter for real­time updates – attract­ing sup­port and dona­tions of goods and ser­vices and blog­ging the pro­gress of Flower­dale. In recog­ni­tion of his extens­ive work in this area, he recently won an award from For­res­ter Media.