Ash Don­ald­son

Bias challenger

Ash Don­ald­son

Bias challenger

Mul­tiple-TED attendee and human factors expert, Ash Don­ald­son, wants us to bet­ter under­stand why we believe what we do. In this talk, Ash explains how our minds build belief and then breaks it down, show­ing us how and why humans are fooled into believ­ing that things like Power Bands, anti-aging treat­ments and sup­ple­ments actu­ally work. Along the way, he tells us how as a train­ee pilot he man­aged to nearly get him­self killed by allow­ing his beliefs to rule logic and prov­able fact.

Although we “believe it when we see it with our own eyes”, there are many holes in both input and inter­pret­a­tion of our senses.

In his former career as a com­mer­cial pilot, Ash Don­ald­son was intro­duced to human factors, the sci­en­ti­fic dis­cip­line con­cerned with under­stand­ing and design­ing to accom­mod­ate human cap­ab­il­it­ies and lim­it­a­tions: phys­ic­ally, beha­vi­or­ally, and cog­nit­ively. This study sparked an insa­ti­able curi­os­ity to explore how con­vin­cingly our minds deceive us in our every­day lives, and how this affects our abil­ity to make ration­al choices.

Born in Bris­bane, Ash grew up between sub­urbs, cit­ies and coun­tries. He spends most of his time as a dis­placed per­son, reg­u­larly chan­ging cit­ies for inter­est­ing work. Between appoint­ments, Ash spends his time abroad, chas­ing new exper­i­ences and being involved in con­fer­ences like TED and The EG.