Multiple-TED attendee and human factors expert, Ash Donaldson, wants us to better understand why we believe what we do. In this talk, Ash explains how our minds build belief and then breaks it down, showing us how and why humans are fooled into believing that things like Power Bands, anti-aging treatments and supplements actually work. Along the way, he tells us how as a trainee pilot he managed to nearly get himself killed by allowing his beliefs to rule logic and provable fact.
Although we “believe it when we see it with our own eyes”, there are many holes in both input and interpretation of our senses.
In his former career as a commercial pilot, Ash Donaldson was introduced to human factors, the scientific discipline concerned with understanding and designing to accommodate human capabilities and limitations: physically, behaviorally, and cognitively. This study sparked an insatiable curiosity to explore how convincingly our minds deceive us in our everyday lives, and how this affects our ability to make rational choices.
Born in Brisbane, Ash grew up between suburbs, cities and countries. He spends most of his time as a displaced person, regularly changing cities for interesting work. Between appointments, Ash spends his time abroad, chasing new experiences and being involved in conferences like TED and The EG.